Restaurant Consulting
Build It Right from Day One.
Or Pay for It
Design your food business with the right model, margins, kitchen flow, and launch strategy before expensive mistakes lock you in. Led by a 27+ year operator.
The Cost of Guessing
What NOT Having a Plan
Really Costs You
Your estimated project investment
₹4.5L
Avg. waste from wrong location
₹6L
Cost overrun without planning
₹9L
Revenue lost in first 6 months
Total preventable losses: ₹19.5L
Based on industry averages from 50+ food business launches in India.
The Hard Truth
60% of Restaurants Fail
in Year One.
Not because the food was bad. Not because the owner wasn't passionate. They failed because they skipped the strategy.
Wrong location. Wrong pricing. Wrong concept for the market. No financial model. No SOPs. No understanding of breakeven.
We exist to make sure you're in the 40% that survive — and the 10% that thrive.
✗ Why Most Fail
✓ What We Build
Be Honest With Yourself
Five Questions
Before You Invest a Rupee
If you answered "No" to even one — you need a consulting partner before you invest another rupee.
Our Promise
We Don't Give Advice.
We Build Profitable
Food Businesses.
This isn't a strategy deck and a handshake. We design your financial model, concept, brand positioning, kitchen flow, menu engineering, and operational systems — so your restaurant is built to generate margins, not just open doors.
What We Build
The Four Pillars of a
Profitable Restaurant Launch
Pillar 1
Concept Validation & Financial Feasibility
Before you invest crores, we pressure-test your idea. We validate concept-market fit, ideal size, target positioning, and build the complete financial model so your business is structured for viability — not just emotion.
Pillar 2
Location Strategy & Layout Planning
The right concept must live in the right space. We evaluate catchment demand, competition density, and commercial terms — then design the kitchen flow and dining layout for maximum margin control.
Pillar 3
Menu Engineering & Market Fit
Your menu is your primary profit engine. We design it for demand, margin, speed, and positioning — aligning product mix with your target audience and operational capacity.
Pillar 4
Brand, Systems & Grand Launch
A restaurant doesn't succeed by opening — it succeeds by executing. We build the full brand and operational stack your team needs.
🎯
Positioning
Define what makes you different.
🖋️
Identity
Name, narrative, visual system.
📋
Execution Playbook
SOPs, team alignment, grand launch strategy.
What You Get
Real Deliverables.
Not Just
Every engagement ends with tangible, actionable documents your team can execute on immediately. No vague "strategy decks" — real business tools you own and keep.
Book Discovery Call→Our Process
From Discovery to Grand Opening
A structured 12-week engagement that leaves nothing to chance.
Week 1–2
Discovery & Audit
Deep-dive into your concept, ambition, budget, and market reality.
Week 3–4
Financial Model
CAPEX, OPEX, revenue projections, and breakeven analysis.
Week 5–6
Location & Menu
Site scoring, menu engineering, and pricing strategy.
Week 7–8
Brand & Operations
Brand identity, SOP framework, hiring plan, and launch playbook.
Week 9–12
Launch Support
Pre-launch marketing, soft opening, and 90-day KPI tracking.
Case Studies
What Happens When
You Build It Right
Case Study #1
QSR Chain — Chennai
Cloud kitchen to physical QSR expansion
Before
₹8L/month
After 6 months
₹32L/month
Saved ₹15L in avoidable CAPEX. Achieved breakeven 2 months ahead of projection.
Case Study #2
Fine Dining — Hyderabad
First-time restaurateur launching a premium concept
Projected Loss
₹22L wasted
Actual Result
Profitable Month 4
Location strategy prevented a ₹22L lease mistake. Menu engineering delivered 68% gross margin.
What Clients Say
Trusted by Operators
Across India
"The financial model alone was worth the entire fee. We knew our exact breakeven before signing any lease."
"We were about to sign a lease that would have bankrupted us. Nawaz's scoring saved us ₹22L and found a location that did 3× better."
"Menu engineering changed everything. We went from 42% food cost to 31% without changing a single recipe."
"Breakeven in 4 months. The financial model gave us the confidence to actually commit."
"The financial model alone was worth the entire fee. We knew our exact breakeven before signing any lease."
"We were about to sign a lease that would have bankrupted us. Nawaz's scoring saved us ₹22L and found a location that did 3× better."
"Menu engineering changed everything. We went from 42% food cost to 31% without changing a single recipe."
"Breakeven in 4 months. The financial model gave us the confidence to actually commit."
"I've worked with 3 consultants before. None had actually run a restaurant. Nawaz has — and it shows in every recommendation."
"3× better location than our original choice. The site scoring methodology is something I'd never seen before."
"Best decision we made before launch. We opened with systems in place — most restaurants figure this out after 6 painful months."
"Finally, someone who's actually done it. Not theory — real operator knowledge that translated directly into our margins."
"I've worked with 3 consultants before. None had actually run a restaurant. Nawaz has — and it shows in every recommendation."
"3× better location than our original choice. The site scoring methodology is something I'd never seen before."
"Best decision we made before launch. We opened with systems in place — most restaurants figure this out after 6 painful months."
"Finally, someone who's actually done it. Not theory — real operator knowledge that translated directly into our margins."
Your Consulting Partner
Not a Textbook Consultant.
An Operator.
Nawaz Mohamed has built 9 food brands from scratch — across QSR, fine dining, catering, and cloud kitchens. He's scaled to ₹70Cr+ valuation.
When he consults, he doesn't guess. He draws from 27+ years of real execution under real pressure.
27+
Years Experience
9
Brands Built
₹70Cr
Portfolio Valuation
Important
We Don't Work With Everyone
We're selective about projects. Our model works best with serious operators.
✗ Not a Fit If...
✓ Perfect Fit If...
Still Thinking?
Let's Address That
Objection #1
"It's too expensive."
A wrong location costs ₹20L+. Bad pricing costs ₹80K/month in margin leaks. Our fee pays for itself before you even open.
Objection #2
"We can figure it out ourselves."
60% of restaurants fail in year one. They all thought the same thing. We exist so you don't become a statistic.
Objection #3
"We already have a CA."
A CA does compliance. We do strategy. Financial feasibility and brand positioning aren't in any CA's scope.
The Math
What ₹5L in Consulting Saves You
₹20L+
Average loss from choosing the wrong location — lease locked 3–5 years
You can't undo a lease
₹15L+
CAPEX overrun without a proper financial model
Happens to 80% of new restaurants
₹8L+
Revenue lost in first 6 months from poor pricing and no brand positioning
Invisible until it's too late
₹5L in consulting vs ₹43L+ in preventable losses. The math isn't even close.
FAQs
Everything You Need to Know
Before you book a discovery call, here are answers to the most common questions.
Book a Discovery Call→A typical end-to-end engagement runs 8–12 weeks. Specific modules can be completed in 2–3 weeks.
Investment ranges from ₹5L to ₹25L depending on scope. Individual modules available on request.
Yes. We work with both new launches and existing businesses looking to scale or fix profitability.
Absolutely. Our financial models are investor-grade. We've helped clients secure funding.
QSR, fine dining, casual dining, cloud kitchens, cafes, bakeries, catering, and food retail.
A CA handles compliance. We handle strategy — feasibility, positioning, pricing, and the operational blueprint.
Get Started
Let's Build Your
Business Right
Investment ranges from ₹5L to ₹25L depending on project scope. Every engagement is scoped after your Discovery Call.
Limited Availability
Book a Paid Discovery Call
Your fee is fully adjusted against the project if you proceed. This ensures we only work with founders who are serious about building.
Currently accepting 2 new projects for Q2 2025